The Male' City Council has launched a programme to allow paid advertising signage installation on the pits around the date palms that adorn the perimetre of Male' City.
The City Council public announcement states that interested parties could apply to attain space and would be responsible for installation and maintenance of the digital signage. The announcement goes on to say that the initiative was part of the Digitalisation Programme of the MCC's SAP.
The decision to allow digital signage as a source of additional revenue for the City Council was taken at the 68th sitting of the Male' City Council.